Unlocking Recurring Revenue: Developing a 3-Year Growth Strategy for FMC Dentistry
The Client:
FMC Dentistry is the leading B2B media company in the UK dental sector, connecting dental professionals through a diverse range of channels, including publications, websites, exhibitions, and awards.
The Challenge:
Develop a strategic plan to significantly grow recurring revenues in 2024 and beyond.
Use customer centric marketing and awareness to grow their new Compliance product and grow market share in CPD (continuous professional development).
Develop a plan that worked for management and new private equity backers.
Strategic Approach:
Ran cross-departmental workshops and stakeholder interviews to align project goals and understand customer needs and market behaviours.
Identified and prioritised high-value customer segments based on job function and business size to maximise ROI.
Refined positioning, messaging, and visual identity to set FMC Dentistry apart through its strong community and content approach.
Provided data-driven pricing and product recommendations.
Developed a 2024 marketing activity calendar aligned with the customer lifecycle and market demand for CPD and Compliance products with a more balanced paid and owned channel mix.
The Results
Subscriptions grew by over 52% in just three months.
Dentistry Compliance – +117% subscription increase in 2024 – the largest business growth stream.
Dentistry CPD – YoY growth of +45%.
What the client said
“Atlas’ attention to detail and thorough approach is unlike anything I have seen before; they really care and want to make a difference to the businesses they work with. The results have been incredible, and we couldn't be happier.”
“Atlas went above and beyond in getting beneath the surface of our business and truly understanding what makes us tick. The team have been diligent, tireless and incredible in their pursuit of the project goals.”